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Questions agents ask·2 min read

10 Listing Video Mistakes That Cost Showings

Most listing videos fail in the same ten ways, and none of them is about the camera: too few photos, inconsistent light, the address burned into the clip, a title card before the house, the wrong shape for the platform, a caption with no price, lyrics fighting the captions, a person in the frame, a flaw cropped out that the showing reveals, and a single post where five were possible.

By the Villenza team · Published

Why they cost showings

Each one either loses the viewer in the first second, makes the video unusable later, or sets up a showing that ends in disappointment. Fixing them costs nothing; they are choices, not skills.

The ten

  1. 1One photo per room — three is the floor; see how many photos.
  2. 2Mixed light in one set — blinds or lamps changed between frames.
  3. 3The address on the video — put it in the caption so the clip survives the sale.
  4. 4Opening on a title card or the agent — open on the house.
  5. 5The wide cut posted vertically — cut a real vertical; see landscape or vertical.
  6. 6No price in the caption — it is what stops the scroll.
  7. 7Music with lyrics — it fights captions and can raise fair-housing questions.
  8. 8People in the frame — a privacy and fair-housing problem; the house is the subject.
  9. 9Cropping out the flaw — the power line, the neighbour, the water line; the showing reveals it.
  10. 10Posting once — coming soon, just listed, open house, price change and sold are five posts from the same clips.

Questions

Which mistake is most common?

One photo per room, from agents used to shooting stills. The fix is ten extra minutes on the visit.

Which is most expensive?

Cropping out the flaw. It costs the showing and the buyer's trust in everything else you say.

Read next

Three photos, one light, no address on the clip.

The board shows the opening and landing frames before you render.

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