The order
The first line is read; the rest is skimmed. Lead with the number and the size, name the neighbourhood, then the one sentence — the view, the kitchen, the lot — then the address and how to book a showing.
By platform
Instagram and TikTok: short, a few hashtags, the address last. Facebook: a line in your own voice first. YouTube: the facts in the description with the link. LinkedIn: the work, not the sale. The social media guide covers each.
Fair housing
Describe rooms and features, not who they suit. 'Level lot, single-level living, a walk-in shower' is fine; 'perfect for families' or 'safe neighbourhood' is not. The fair-housing guide has the list.
Questions
Should the price be in the caption?
Yes — it is what stops the scroll and what a buyer filters on. Leaving it out reads as evasive.
How many hashtags?
Three to five that name the city and the neighbourhood. Hashtag blocks do not help and look like spam.
Read next
- Real Estate Social Media Video: Instagram, TikTok and YouTube, Platform by PlatformHow to make and post real estate video for Instagram Reels, TikTok and YouTube Shorts: the shape, the length, the first second, the caption and the mistakes agents make on each platform.
- Fair Housing and Listing Video: What to Keep Out of the Frame and the CaptionHow fair-housing rules apply to real estate video: keep people out of the frame, describe the property not the buyer, avoid neighbourhood characterisations, and what to check before posting a reel.
- How to Post a Listing Video on Instagram ReelsPosting a real estate listing video as an Instagram Reel: the vertical cut, the first second, the cover frame, the caption with price and address, location tagging, and the mistakes agents make.