Why landscape at the source
A wide frame contains a vertical crop; the reverse loses the room's edges. Villenza renders the clip wide and the editor cuts vertical and square versions from it, so one generation serves every platform.
Where each shape goes
Wide: listing page, MLS, YouTube, email. Vertical: Reels, TikTok, Shorts, Stories. Square: Facebook and Instagram feed posts, most paid placements. The social media guide covers length by platform.
Cropping well
A vertical crop should keep the landing detail centred — the island, the window — and lose the sides, not the top. Rooms with a strong vertical feature (a staircase, a tall window) crop better than wide kitchens; pick the reel's clips accordingly.
Questions
Can I shoot vertical photos for a vertical clip?
The board accepts landscape photos so the clip can serve every shape. Shoot landscape; crop vertical.
Is square still used?
For feed posts and ads, yes. It is the safe shape when you do not know where a video will be shown.
Read next
- Real Estate Social Media Video: Instagram, TikTok and YouTube, Platform by PlatformHow to make and post real estate video for Instagram Reels, TikTok and YouTube Shorts: the shape, the length, the first second, the caption and the mistakes agents make on each platform.
- How Long Should a Real Estate Listing Video Be?Recommended lengths for real estate video by use: 15–30 seconds for Reels, TikTok and Shorts, 30–60 seconds for the feed, and one to three minutes for the listing page or YouTube. With the reasoning behind each.
- How to Post a Listing Video on Instagram ReelsPosting a real estate listing video as an Instagram Reel: the vertical cut, the first second, the cover frame, the caption with price and address, location tagging, and the mistakes agents make.