Video by market·2 min read

Real Estate Video in Delaware: Beaches, Retirees and a Small State's Big Buyer Pool

Delaware sells to people who do not live in Delaware: retirees moving to Sussex County for the beaches and the tax picture, and commuters from Philadelphia and Wilmington in the north. The video's job is to let a buyer three hours away decide whether to make the drive — the full walk-through, the community, and the beach or the bay if the listing has one.

By the Villenza team · Published

Light, weather and when to shoot

Coastal light is best in the morning, before the sea breeze and the glare; summer afternoons are humid and crowded. Fall is quiet and clear on the beaches and the best time to re-shoot exteriors. Northern Delaware has the mid-Atlantic four seasons; expose interiors for the room and let the windows go bright.

What sells here, and what buyers want to see

Sussex County sells the lifestyle: the beach, the bay, the clubhouse and the pool in a 55+ community, the distance to the boardwalk. Buyers are often downsizing and want single-level living shown clearly. Wilmington and the northern suburbs sell on established neighbourhoods, older homes and the commute.

The clips to make

Rules worth checking

Delaware requires a seller's disclosure of real property condition on residential sales. Beach communities often have HOA photography rules for shared amenities, and coastal construction lines apply on the oceanfront — ask before shooting the pool deck and keep the dune in the frame.

Disclosure, drone and privacy rules change and differ by MLS and municipality; confirm the current version with your broker before you rely on anything here.

Questions

Most of my buyers are from DC or Philadelphia. How long should the video be?

Long enough that they can decide without driving: the full walk-through plus the community and the beach, two to three minutes on the listing page, with a 20-second reel for social.

How do I show single-level living clearly?

One tracking walk from the front door to the primary bedroom, no stairs in shot, says it in ten seconds.

Read next

Let a buyer in DC decide from the couch.

Three photos from the door to the bedroom and the walk renders.

Create your account