What hashtags still do
They categorise the post for the platform and let a person browsing a tag find it. Both matter most for local tags — #CharlotteRealEstate reaches a Charlotte buyer; #RealEstate reaches nobody in particular.
What to use
The city, the neighbourhood, the region, and one for the property type if it is distinctive — #LakeNormanHomes, #DenverBungalow. Consistent across your posts, so your account builds a local footprint.
What matters more
The first second of the video, the caption's plain words (the neighbourhood, the price), the location tag, and replies to comments. Spend the effort there; the Reels guide covers the order.
Questions
Do hashtags work on TikTok?
As categorisation, a little. The video's first two seconds and the on-screen text do the reach.
Should I put hashtags in the first comment?
Either place works; the caption is cleaner with them at the end.
Read next
- How to Post a Listing Video on Instagram ReelsPosting a real estate listing video as an Instagram Reel: the vertical cut, the first second, the cover frame, the caption with price and address, location tagging, and the mistakes agents make.
- How Do I Write the Caption for a Listing Video?The caption that turns a clip into a listing: the order of facts, the one sentence that sells it, the address placement, hashtags, fair-housing wording, and what changes by platform.
- Real Estate Social Media Video: Instagram, TikTok and YouTube, Platform by PlatformHow to make and post real estate video for Instagram Reels, TikTok and YouTube Shorts: the shape, the length, the first second, the caption and the mistakes agents make on each platform.