The post
The view push, the pool glide or the kitchen dolly — the one clip that made people stop the first time — retitled with the new price. Ten seconds.
The caption
'New price' and the number, the neighbourhood, the one sentence. No 'reduced', no 'motivated', no old number. The reduction is the news; the house is the story.
Who to send it to
Everyone who booked or asked the first time, by text or email, the day the change goes live. A buyer who liked it at the old price is the most likely offer at the new one.
Questions
Should the video say the old price?
No. The new price is the fact; the old one is history.
Do I need to re-shoot?
Only if something changed. Otherwise the clips are there; it is a new title and a new caption.
Read next
- What to Do With Video When a House Will Not SellUsing video on a stale listing: re-shooting with what changed, a new lead room, the price-change post, honest fixes to the first video, and when the problem is not the marketing.
- 12 Real Estate Video Ideas You Can Make From PhotosTwelve listing video ideas for agents that need only the photos you already have: room reveals, feature spotlights, before-and-after staging, neighbourhood context, open-house teasers and more.
- What Is the Best Way to Send a Listing Video to a Buyer?Getting a video to a specific buyer: link versus file, text versus email, the page the link should open, tracking whether it was watched, and the follow-up that turns a view into a showing.