Marketing and social·2 min read

How to Get a Listing Video on Realtor.com

Realtor.com displays what syndicates from the MLS, so the route is the same as for every portal: host the unbranded walk-through, add the link in the MLS's virtual-tour or video field, and it appears on the Realtor.com listing when the data updates. The portal's own agent tools change over time; check your dashboard for a direct option.

By the Villenza team · Published

Why it matters

Realtor.com pulls directly from MLS data and is trusted by buyers for that reason; a video on the listing there is seen by people comparing homes seriously.

Step by step

  1. 1Host the unbranded wide cut where the MLS accepts links.
  2. 2Enter it in the MLS's virtual-tour or video field.
  3. 3Confirm on the Realtor.com listing page after the next data refresh.
  4. 4Check the agent dashboard for any direct video feature and use it if offered.

What goes wrong

  • Branding in an unbranded field.
  • Expecting the remarks link to display — portals read the tour field.

The judgement call

One MLS link serves every portal. Spend the effort on the video, not on per-portal uploads.

Questions

Does Realtor.com show YouTube links?

It shows what the MLS syndicates as a tour link; many MLSs accept YouTube URLs. Check your board.

Will the video appear at the same time as the listing?

Usually within the next syndication cycle after you add the link; check the page.

Read next

One link, every portal.

The original clip is unbranded; the brand kit applies at the reel.

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