Before
The 20-second reel — four rooms, the exterior last — retitled with 'Open house Saturday 1–3'. Post it two days out on Instagram and Facebook, and boost it to a radius if you want the neighbours. Post the morning of as a Story.
During
A QR code at the door and the island opens the walk-through with a sign-in beside it. Visitors leave with the house in their pocket.
After
The same evening, a text or email to everyone who signed in with the walk-through link and a line about the offer timeline. The video is what they rewatch when they compare the houses they saw that day.
Questions
Should I film the open house itself?
No — people in the frame are a privacy and fair-housing problem. The house is the subject.
How many open-house posts?
Two days before, the morning of, and a 'thanks for coming' Story after. The clips are the same; the titles change.
Read next
- How to Use a Listing Video With an Open-House QR CodeLinking a listing video from an open-house QR code: what the code should open, the sign-in that captures the visitor, the follow-up, and printing a code that actually scans.
- 12 Real Estate Video Ideas You Can Make From PhotosTwelve listing video ideas for agents that need only the photos you already have: room reveals, feature spotlights, before-and-after staging, neighbourhood context, open-house teasers and more.
- Real Estate Video Marketing: A Practical Guide for Listing AgentsHow to use video to market a listing and yourself: which videos to make for each stage of a listing, where to post them, what to say in the caption, and how to make it routine rather than a project.