Why it matters
Open-house visitors forget the house by the third one they see that day; the one they can rewatch is the one they remember. The scan is also a low-friction sign-in for people who will not write on a sheet.
Step by step
- 1Make a page or a YouTube link that opens the walk-through with the price, the facts and a contact button.
- 2Generate a QR code to that link with a tracking parameter so you know it was scanned at the open house.
- 3Print it at least ten centimetres square on a card at the front table and one at the island.
- 4Test the scan with two phones in the room's actual light.
- 5Follow up the same evening with everyone who scanned and signed in.
What goes wrong
- A code that opens a portal page with fifteen other listings on it.
- A code the size of a stamp on a busy flyer.
- No way to capture the visitor — the scan without a sign-in is a view, not a lead.
The judgement call
Pair the code with a simple sign-in form on the page and the open house produces a list. The video is the reason people scan.
Questions
Should the code open the video or a form?
The video, with the form beside it. Nobody scans for a form.
Can I reuse the code?
Point it at a link you control and update the destination per listing; the printed code stays the same.
Read next
- How to Put a Listing Video on a Flyer or Sign With a QR CodeLinking a listing video from a printed flyer, a yard sign rider or a brochure: the destination page, the code's size and contrast, tracking scans, and keeping the link alive after the sale.
- Real Estate Video Marketing: A Practical Guide for Listing AgentsHow to use video to market a listing and yourself: which videos to make for each stage of a listing, where to post them, what to say in the caption, and how to make it routine rather than a project.
- How to Post a Listing Walk-Through on YouTubePosting the full real estate walk-through on YouTube: the wide cut, length, title cards per room, the searchable title and description, chapters, and linking the listing.