Disclosure and risk·2 min read

Do You Have to Disclose an AI-Generated Listing Video? What the Rules Actually Turn On

The question that decides whether an AI listing video needs a disclosure is not whether AI was used but whether the property was altered. A video that moves a camera between real photographs of the house changes nothing about the house; a video that adds furniture, removes a power line or improves a view does, and that kind of alteration is what MLS rules and state law are concerned with. Villenza makes the first kind, and a one-line caption keeps you safe either way.

By the Villenza team · Published

The line: camera move versus alteration

  • Not an alteration: a generated camera move whose every frame is drawn from your photographs, that opens on one and lands on another, and adds or removes nothing.
  • An alteration: virtual staging, removed items, replaced skies or views, enhanced finishes, anything a buyer would not find at the showing.
  • Rules on virtual staging generally require a disclosure; rules on ordinary photo editing generally do not. A camera move sits with the second group — but check your MLS.

How to check every clip

Freeze the first frame against your first photo and the last frame against your last. Scrub the middle for furniture, finishes and views that are not in the photos. The AI generators guide has the full checklist. If a frame fails, do not use the clip.

A safe caption

"Video generated from listing photographs; no items added or removed." It is true of every Villenza clip, it costs nothing, and it answers the question before anyone asks it. Where your MLS has its own required wording, use theirs.

Disclosure requirements differ by state, province and MLS. This guide is about making the video honest; what you must disclose, and where, is a question for your broker and your local rules.

Questions

Does Villenza do virtual staging?

No. It moves a camera through the photographs you supply and does not add, remove or change anything in them. Virtual staging is a different product with its own disclosure rules.

Can I upload a Villenza clip to the MLS?

As an unbranded video link, where your MLS allows video. Download the original and follow your board's rules on branding and hosting.

Read next

A camera move, not an alteration.

Upload three photos and compare the first and last frames yourself.

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