Light, weather and when to shoot
Long winters with bright snow days; expose for the snow and use the bright ones. Summer is short and green — the exterior season for chalets. Fall colour in the Townships and the Laurentians is a re-shoot worth making. Montreal's plexes have windows front and back; shoot with the light in and lamps on.
What sells here, and what buyers want to see
Montreal's Plateau, Rosemont and Villeray sell plexes to owner-occupiers and investors — both units matter. Condos downtown and in Griffintown sell the building and the walk. The Townships and the Laurentians sell the chalet, the lake and the ski hill to city buyers. Quebec City sells the old city's character and the suburbs' value.
The clips to make
- Plexes: façade glide past the exterior staircase; one unit shot properly per the multifamily guide.
- Condos in Griffintown and downtown: corner dollies per the condo guide and a view push to the river or the mountain.
- Chalets: backyard reveal to the lake; balcony pull-back from the slope.
Rules worth checking
Sales through a Quebec broker use a mandatory seller's declaration; the video should match it. Quebec's language law requires French in commercial marketing — caption in French, and in English alongside where you serve English-speaking buyers. Drone work follows Transport Canada rules; Montreal's airspace is restricted near the airports and downtown.
Disclosure, drone and privacy rules change and differ by MLS and municipality; confirm the current version with your broker before you rely on anything here.
Questions
Do I need to caption in French?
Yes — French is required in commercial marketing in Quebec; add English alongside where your buyers need it. The video itself carries no text.
How do I show a plex's rental units?
The exterior and the common entrance first, then the owner's unit properly and the rental units briefly with the tenant's agreement — and the rent roll in the documents.
Read next
- Real Estate Video in Canada: Toronto, Vancouver and BeyondListing video for Canadian agents: condo-heavy urban markets, winter exteriors, views and waterfront, bilingual captions, and the rules to check on drones and privacy.
- Multifamily and Investment Property Video: One Building, Many UnitsListing video for duplexes, fourplexes and apartment buildings: what to show investors, how to handle occupied units, and how to build one video from a model unit plus the building.
- How to Make a Condo Listing Video That Shows Space, Light and the ViewHow to shoot a condo or apartment listing video from photos: the moves that make small rooms feel bigger, how to lead with the view, and what to show of the building.