Thorough beats cinematic
- The full walk-through on the listing page: entry, living, kitchen, bedrooms, baths, basement, garage.
- A staircase climb or a slide down into the finished basement — it is often the second living room.
- A truck along the garage and the workshop.
Four seasons of exteriors
Shoot exteriors in the season you list in and do not apologise for it: a snow-covered lawn is honest, and a summer set can be added when it comes. Keep each clip's three photos in one season and one light.
Showing value without a hard sell
Buyers on a budget want to see what they get. Show the space plainly, put the square footage and the updates in the caption, and skip the music-and-drone treatment unless the property earns it. The video marketing guide covers making video routine at every price point.
Questions
Do buyers actually want to see the basement?
In the Midwest, yes — it is where the square footage often is. One clip down the stairs and one across the finished space.
Is listing video worth it at lower price points?
Per-listing pricing makes it a line item rather than a production; see the pricing page. A video on a modest listing also wins the next listing appointment.
Read next
- Real Estate Video Marketing: A Practical Guide for Listing AgentsHow to use video to market a listing and yourself: which videos to make for each stage of a listing, where to post them, what to say in the caption, and how to make it routine rather than a project.
- How to Make a Staircase Climb Real Estate VideoA staircase climb takes the buyer upstairs the way they would walk it, and settles on the landing. It joins two floors into one shot, which no photo can do, and it shows the staircase itself as the piece of joinery it is.
- How Long Should a Real Estate Listing Video Be?Recommended lengths for real estate video by use: 15–30 seconds for Reels, TikTok and Shorts, 30–60 seconds for the feed, and one to three minutes for the listing page or YouTube. With the reasoning behind each.