Shooting in Florida light
- Exteriors and pool clips in the first two hours after sunrise; by late morning the sun is overhead and the water is a white glare.
- Afternoon storms are routine in summer: shoot the outside first, the inside when it rains.
- Inside, pull the blinds and expose for the room; the windows will be bright, and that is fine.
Lead with the outdoor life
A pool glide or a backyard reveal through the lanai doors is the opening clip for most Florida listings. For waterfront, the rise over roof that reveals the canal or the Gulf behind the house is the shot buyers share.
The buyer deciding from a screen
Seasonal and relocating buyers shortlist by video before they fly in. Give them the full walk-through on the listing page — one to three minutes, every room, in showing order — and the 20-second reel for the feed. The rental and vacation rental guides cover the investor side of the same market.
Questions
Should the video mention hurricane or flood risk?
The video shows the property; disclosure follows Florida's rules and belongs in the documents. Our flood-zone and hurricane-region guides cover keeping the video honest.
Is drone video common in Florida listings?
Very, because the setting — water, canals, golf, the coast — is the sale. It still needs a Part 107 operator for commercial use; build the clips from their stills.
Read next
- Waterfront Listing Video: Showing the Water Without Overselling ItHow to make a video for a lakefront, riverfront or oceanfront home: the moves that show the water and the access, when to shoot, and how to keep the video honest about what the property actually has.
- How to Make a Pool Glide Real Estate VideoA pool glide moves along the edge of the water with the house and patio beyond. Water in the foreground, the property behind: it is the shot every luxury listing reel opens with, and it needs only three photos along one side of the pool.
- Listing Video in Hurricane Country: Storm Features, Season and HonestyHow to make a listing video for a home in a hurricane region: impact windows, shutters, roof straps and generators as features, when in the season to shoot, and where the storm history and insurance facts belong.