villenza
Start free

Marketing and social·2 min read

How to Post a Listing Video on Facebook

Facebook is where your past clients, your sellers and your local community are, so a listing video there is less about reach and more about reminding people who know you that you are working: post the vertical Reel or a square cut on your business page, share it to your profile with a personal line, and put the wide cut in the local groups that allow it.

By the Villenza team · Published

Why it matters

Sellers check your page before they call you, and past clients refer you when they see you active. A listing video on Facebook is a listing-presentation asset and a referral prompt as much as a buyer magnet.

Step by step

  1. 1Post the vertical cut as a Reel on your business page, or a square 1:1 cut as a feed video for the older audience.
  2. 2Caption with the facts and the address, and a line in your own voice.
  3. 3Share from the page to your personal profile with a personal note — that is where the referral reach is.
  4. 4Post the wide cut to local community groups that allow listings; read each group's rules first.
  5. 5Boost the post to a radius around the listing if you want reach; a few dollars goes a long way locally.

What goes wrong

  • Posting only on the personal profile, which sellers cannot find.
  • Pitching in groups that ban it — one warning and you are out.
  • The same caption as Instagram with hashtags, which look odd on Facebook.

The judgement call

Facebook is the referral channel. Post every listing there, in your own voice, and let the reach come from the people who know you.

Questions

Reel or feed video?

Both work; Reels reach further, feed video suits the older audience. Post the Reel and share it.

Is boosting worth it?

A small boost to a local radius for a just-listed video is one of the cheapest ways to reach nearby buyers.

Read next

Post it in your own voice.

The square and vertical cuts come from the same clips.

Create your account