How Often Should Agents Post Video?

How Often Should a Real Estate Agent Post Video?

Post at every stage of every listing — coming soon, just listed, open house, price change, just sold — and most agents land at two or three posts a week without making anything extra. The platforms reward accounts that post regularly more than accounts that post a lot; a steady rhythm beats a burst. In a month with no listings, post a just-sold, a market note or a neighbourhood clip.

By the Villenza team · Published September 30, 2026

The listing calendar is the schedule

One listing produces five posts across its life; two listings a month is ten posts. The marketing guide covers making that routine: shoot once, cut per stage.

Consistency over volume

Three posts a week for a year builds an account; thirty posts in a week and nothing for a month does not. Batch the cuts on one afternoon and schedule them.

Months with nothing to list

A just-sold reel, a 'this month in listings' cut, a neighbourhood or a market clip, a camera-move explainer for other agents. Keep the rhythm; the content is less important than the presence.

Questions

Is daily too much?

For most agents it is unsustainable, and sustainability is the point. Three a week you can keep beats seven you cannot.

Should every post be a listing?

Most, on a listing agent's account. One in four can be the neighbourhood, the market or the process.