Attention
Instagram Reels, TikTok and YouTube Shorts distribute video to people who do not follow you; a photo mostly reaches people who do. A 20-second reel of a listing reaches buyers a photo carousel never would. The social media guide covers the mechanics.
Better showings, not just more
A buyer who has walked the house on video and books anyway is further along. The buyer who was never going to like the split-level layout does not take your Saturday. Fewer wasted showings is a saving you can count.
The next listing
Sellers compare agents on marketing, and a walk-through of your last three sales is a listing presentation. This is the return most agents underrate.
How to know if it is working
- Showing requests that mention the video.
- Saves and shares on the reel, not just views.
- Seller conversations where the last video came up.
Questions
Does video increase the sale price?
There is no honest way to promise that. Video changes who sees the listing and how prepared they are; the price is set by the market and the house.
Should every listing get a video?
If making one costs minutes rather than a shoot day, yes — the marketing guide covers making it routine.
Read next
- Real Estate Video Marketing: A Practical Guide for Listing AgentsHow to use video to market a listing and yourself: which videos to make for each stage of a listing, where to post them, what to say in the caption, and how to make it routine rather than a project.
- How Much Does a Real Estate Listing Video Cost?What listing video costs by method — hiring a videographer, shooting it yourself, or generating it from photos — and what drives the price: shoot time, editing, drone work and revisions.
- How to Make a Real Estate Listing Video (Without a Videographer)A step-by-step guide to making a real estate listing video from the photos you already have: which rooms to cover, how to shoot each one, and how to cut it for the MLS and social.